Luxury Fashion Branding by Temraza

COURSE OVERVIEW

This course introduces participants to the dynamic world of fashion, exploring the intersection between creativity, marketing, and global business. Learners will gain a foundational understanding of the fashion industry’s structure, from luxury and streetwear to emerging trends, while exploring the impact of social media, branding, and international market strategies. Through a combination of theoretical insight and practical guidance, this course equips participants with the essential tools to navigate and thrive in today’s global fashion landscape.

Objectives:

• Introduce the fundamentals of the fashion industry and its key segments.
• Highlight the role of social media and influencer marketing in shaping fashion trends.
• Provide practical knowledge on international market entry and branding strategies.
• Offer a basic introduction to the creative and design processes in fashion.

Outcome:

By concluding this course, participants would be able to:

• Identify major sectors, trends, and challenges in the global fashion industry.
• Develop effective social media and content marketing strategies for fashion brands.
• Conduct basic market research and outline steps for international brand expansion.
• Demonstrate a foundational understanding of fashion design principles and their application.

COURSE CONTENT:

1. Introduction to the Fashion World

• Understanding the Fashion Industry
• Luxury VS Street Fashion
• Key Trends and Challenges

2. Social Media and Fashion Marketing

• The Power of Social Media
• Importance of Content Creation
• Influencer Marketing

3. How to Penetrate the International Market

• Market Research
• international placement
• International Branding and Marketing

4. Basic Introduction to Fashion Design

COURSE SCHEDULE:

• Tuesday 25^th of November and Wednesday 26^th of November 2025
• Tuesday 2^nd of December and Wednesday 3^rd of December 2025
• Tuesday 9^th of December 2025

CERTIFICATE:

Certificates will be granted to participants based on full course attendance.

TARGET AUDIENCE:

• Aspiring fashion designers and entrepreneurs.
• Marketing and communication professionals seeking to specialize in fashion.
• Graduates interested in entering the fashion or luxury industries.
• Anyone passionate about fashion, branding, and creative business.

Course fees:

EGP 35,000

TO REGISTER, CLICK HERE

For inquiries and corporate deals, please send us an email on pda@ngu.edu.eg