Academics

Welcome to the School of Arts and Design at Newgiza University (NGU).

The School is led by its Founding Dean, a Professor of Advertising and Graphic Design and a distinguished member of the Arts and Music Education Sector Committee (2025). With a career spanning several prestigious leadership roles, she served as the Secretary of the Scientific Committee for Faculty Promotions in the Applied Arts Sector (2019–2022) and continues to serve as a Senior Reviewer for the National Scientific Committee across multiple cycles.

Academic Leadership & Quality Assurance
A recognized expert in educational excellence, she is a Certified Reviewer and Trainer at the National Authority for Quality Assurance and Accreditation (NAQAAE). Her leadership extends to international training as an IBCT Certified Trainer, having conducted high-level programs for Cairo University, Ain Shams University, Capital University and the National Defense College. She has also played a pivotal role in the Ministry of Higher Education’s strategic development projects.

Strategic Impact & Policy Development
Beyond academia, her expertise has significantly shaped national regulations. She proposed the legislative amendments that led to the enactment of Law No. 208 of 2020 for roadside advertising. As a Strategic Consultant, she has developed regulatory frameworks and advertising policies for major national infrastructure projects and state institutions.

Research & Artistic Practice
An accomplished scholar and practitioner, she has published over 65 research papers and supervised more than 70 Master’s and Doctoral theses. Her professional portfolio includes designing corporate identities for various public and private organizations, alongside active participation in art exhibitions and Egyptian artistic syndicates. Throughout her career, she has been honored with numerous shields of excellence and awards for her contributions to both the academic and professional design communities.

At NGU, she continues to foster an environment where scientific research meets creative practice, ensuring that every student is equipped to become a pioneering “artist-designer.”

Prof. Dr. Dina Fekry is a distinguished leader in design education, dedicated to advancing excellence with a core focus on sustainability, human health, and social responsibility. She is committed to mentoring a new generation of designers capable of elevating the quality of life within the built environment through a synergy of education, research, and professional service.

An accomplished scholar, Prof. Dr. Fekry has published over 53 research papers in prestigious national and international journals. Beyond her academic contributions, she has played a pivotal role in high-profile national initiatives, most notably the Pharaohs’ Golden Parade, where her design proposal was selected and implemented. Her extensive career reflects a profound ability to integrate visionary design with impactful real-world applications.

Dr. Mohamed Khafagi is a prominent Egyptian fashion and jewelry designer, visual artist, and academic leader. As the Program Lead for Fashion Design at NGU, he integrates his extensive background as an entrepreneur and researcher to shape the next generation of creative talent. He holds a PhD in Fashion Design and is the founder of MOJA KHAFAGI Design Studio, a celebrated design house known for blending contemporary aesthetics with deep cultural narratives.

Throughout his distinguished career, Dr. Khafagi has contributed to landmark national projects, including designing costumes and accessories for the Pharaohs’ Royal Mummies Parade and the opening of the Grand Egyptian Museum. His work explores the intersection of art, fashion, and identity, transforming garments and jewelry into powerful cultural statements. A mentor and visionary, he organizes high-profile international exhibitions and fashion shows, bridging the gap between academic excellence and the global fashion industry.

Dr. Maha Elsherbini is the Program Lead for Graphic Design and Advertising, bringing over 20 years of expertise in creative strategy and branding. Holding a PhD in Innovative Design Strategies, her distinguished career includes leadership roles as a Regional Manager, Creative Director, and Brand Manager, providing her with a holistic perspective on the global design landscape.

At NGU, Dr. Elsherbini integrates her profound industry insights with academic excellence to mentor the next generation of design leaders. Her approach focuses on the intersection of strategic thinking and creative innovation, ensuring that students are equipped with the high-level competencies required to navigate and lead in the professional branding and advertising sectors.

Prof. Dr. Doha Eldemerdash is a distinguished Professor of Fashion Design with a career defined by academic leadership and international collaboration. The former Head of the Apparel Department at Helwan University, she holds a PhD from the Faculty of Applied Arts and has contributed extensively to the field through numerous publications in prestigious national and international journals.

A leader in cross-cultural design initiatives, Prof. Dr. Eldemerdash has spearheaded high-profile projects, including the “Hiwar-Fanni” collaboration with the HGB Leipzig and DAAD in Germany. Her expertise spans the supervision of international workshops, fashion shows, and exhibitions, providing students with a sophisticated understanding of global fashion dynamics and the integration of academic research with professional creative practice.

Prof. Dr. Hazem Abdelfattah is a distinguished Professor specializing in Apparel Manufacturing and Garment Technology. With a Ph.D. from Helwan University and extensive international experience, he is a recognized expert in pattern technology, draping, and quality systems. His career bridges high-level industrial practice with academic leadership, providing students with a deep understanding of global production standards.

A prominent figure in the field, Prof. Dr. Hazem serves as a national expert and external assessor for several Egyptian development and accreditation bodies. His research focuses on the future of apparel manufacturing technology and sustainability, alongside the development of innovative training programs. His work is instrumental in aligning educational outcomes with the technical and strategic demands of the modern garment industry.

Prof. Dr. Nesrin Ezzat is a distinguished Professor of Typography and a key academic leader at NGU, serving as the General Coordinator of Schedules and Head of the Control and Examinations Unit. She holds both a master’s and a PhD with a specialized research focus on Type Mechanics, the anatomy of Arabic and English letterforms, and the delicate balance between form and function.

A prolific artist and scholar, Prof. Dr. Ezzat has participated in over 54 local and specialized exhibitions, earning 15 certificates of appreciation for her contributions to the field of typography and calligraphy. Her work explores the cutting edge of visual communication, including virtual and 3D typography within digital and environmental contexts. By merging classical calligraphic foundations with multimedia and digital-age concepts, she provides students with a masterful understanding of how type shapes the modern visual landscape.

Prof. Dr. Sawsan Mohamed Ezat Ibrahim is a distinguished Professor of Photography and Cinematography with extensive academic and professional expertise in visual storytelling. As the Director of the Quality Assurance Unit, she plays a central role in driving academic development and leading institutional accreditation initiatives within the School of Arts and Design.

A specialist in visual semiotics, her research explores the semiology of cinema and the photographic image, analyzing how visual narratives construct meaning. Prof. Dr. Ibrahim seamlessly combines high-level theoretical analysis with practical mastery in image-making and film production, providing students with a sophisticated framework for navigating the evolving landscape of contemporary media and visual arts.

Dr. George Isaac Guindy is a Lecturer of Interior Design with over 17 years of expertise across academia and the professional furniture industry. He holds a Ph.D. in Interior Architecture (2019) and serves as the Deputy Director of the Quality Assurance Unit, ensuring high standards of educational excellence within the department.

His scholarly work focuses on interior architecture and cultural sustainability, with numerous research papers published in prestigious journals and presented at international scientific conferences. By blending nearly two decades of teaching experience with hands-on industry knowledge, Dr. Guindy provides students with a rigorous educational framework that balances cultural heritage with modern design requirements.

Dr. Ingy El Zeini is a Lecturer of Interior Design with a specialized focus on bridging the gap between academic pedagogy and professional practice. She earned her PhD in Interior Architecture (2022) and holds a master’s degree in interior design from the Florence Institute of Design International, Italy. Her research and teaching emphasize experiential learning, studio pedagogy, and student engagement strategies.

In addition to her academic role, Dr. El Zeini is a recognized interior design practitioner with an extensive history of industrial experience. Her scholarly work, presented at numerous international conferences, explores place identity, critical pedagogy, and post-occupancy evaluation. By integrating her international educational background with local market expertise, she provides students with a global perspective on interior architecture and the evolving role of the designer.

Research Interests: Design Pedagogy, Experiential Learning, Place & City Identities, and Studio Teaching Strategies.

Dr. Riham Kassem is a Lecturer of Interior Design and a key academic leader, serving as the Deputy Director of the Quality Assurance Unit. She holds both a master’s degree and a PhD. Her work at NGU is central to advancing institutional accreditation and maintaining high educational standards across the School of Arts and Design.

Her research expertise focuses on human-centered design and the complex interaction between spatial context, user experience, and environmental systems. Dr. Kassem explores the cutting-edge integration of digital technologies within contemporary interior design practice and education. By bridging technical innovation with a deep understanding of user needs, she provides students with a sophisticated framework for navigating the future of the global design industry.

Dr. Sara Sabahy is an Architect, Researcher, and Lecturer with a profound interest in the symbiotic relationship between individuals and the urban fabric. Her work investigates the intangible dimensions of the built environment, specifically the perception of place personality and the nuanced, hidden dialogues that occur between people and their surroundings.

A dedicated scholar in architectural heritage, Dr. Sabahy’s research explores innovative conservation methodologies through the lens of drama and literature. By bridging spatial design with narrative and cultural memory, she provides students with a sophisticated framework for understanding place-making and the preservation of identity within contemporary architectural practice.

Sherihan Megahed is a Fashion Design Lecturer and practitioner with nearly 20 years of expertise in bridging traditional craftsmanship with the industry’s digital future. Currently a PhD candidate specializing in Digital Fashion and Mixed Reality, she brings a forward-thinking, research-led perspective to her teaching and mentorship at NGU.

Sherihan has coordinated high-profile industry initiatives and mentored award-winning graduation projects. Her expertise in sustainable fashion and cross-category design has led to strategic collaborations with international organizations and industry leaders. As a versatile practitioner, she has designed exclusive collections across womenswear, menswear, and kids wear, while her background in arts and printmaking continues to inform her unique creative voice in both local and international exhibitions.

Dr. Ahmed Al Refa’i is an expert in Game Design and Interactive Methodologies, dedicated to merging creative theory with modern digital applications. His academic focus spans game mechanics, interactive narrative, and 3D modeling, ensuring students master both the artistic and technical facets of digital asset creation.

With a professional career dating back to 2004, Dr. Al Refa’i has extensive experience in Graphic Design, Advertising, and VFX. Having managed complex creative projects for nearly two decades, he translates real-world industry expectations into the classroom. He is committed to cultivating an analytical and innovative learning environment that prepares NGU students for leadership roles within the international game and media industries.

Dr. Marwa Elshazly is a contemporary plastic artist, graphic designer, and scholar who seamlessly bridges theoretical art analysis with mastery in painting, drawing, and Art History. She holds a PhD in the Philosophy of Art (2015), where her research focused on the intersection of Middle Eastern contemporary painting and socio-political change.

With a master’s degree in art history specializing in 20th-century European and American abstraction, Dr. Elshazly brings a deep global perspective to the classroom. Her academic approach provides students with a sophisticated framework for understanding visual culture and artistic philosophy, empowering them to connect historical foundations with modern creative practice.

Ahmed Ramadan is an Interior and Furniture Designer and Assistant Lecturer with over a decade of academic and professional expertise. He holds a master’s degree and is currently a PhD candidate, focusing on the intersection of academic rigor and functional design.

In the classroom, Ahmed is dedicated to fostering a supportive, high-energy environment where he guides students in crafting creative, well-structured, and buildable design solutions. By staying at the forefront of industry trends and advanced design software, he ensures that his teaching remains technically relevant. His approach empowers students to bridge the gap between conceptual imagination and the practical requirements of the contemporary design market.

Eslam Fawzy Mohamed is an Interior and Furniture Designer and Assistant Lecturer dedicated to blending creative innovation with sustainable, real-world solutions. His academic expertise spans interior architecture, furniture design, and ecotechnology, ensuring students master the balance between conceptual imagination and technical feasibility.

With a professional career established in 2004, Eslam brings vast industrial experience to NGU. He currently serves as the CEO of Fawzy Osman Interior Design & Furniture, Exhibition Consultant for Gold Era, and a Consultant at the Industrial Modernization Center (IMC). His leadership roles include serving as Training Director at the Egyptian Furniture Incubator and contributing as a consultant for national development projects. By integrating high-level consultancy with academic instruction, he empowers students to excel within the global furniture and interior design industries.

Esraa Hamdy is an Assistant Lecturer and PhD candidate. Her academic research is dedicated to sustainable and human-centered design methodologies, focusing on creating environments that respond directly to real-world spatial and social needs.

Complementing her academic role, Esraa maintains an active professional practice, having contributed to a diverse range of interior design projects. This dual expertise allows her to seamlessly bridge the gap between theoretical research and practical application, ensuring her students develop solutions that are both innovative and functionally grounded.

Mai M. Barakat is an Architect and Assistant Lecturer with over a decade of experience in higher education and architectural practice. Her expertise lies at the critical intersection of sustainable urban development and climate change, focusing on the resilience of built environments. Between 2019 and 2025, she has been a frequent contributor to global academic discourse, participating in numerous international conferences.

A prolific researcher, she has authored five book chapters published by Springer Nature and is the author of the book Resilience of Informal Areas in Megacities: Magnitude, Challenges, and Policies. By integrating her extensive research on urban resilience and environmental impact into the classroom, she provides students with a specialized understanding of how to address complex global challenges through sustainable design and strategic urban planning.

Neveen Hady Abdelazim is an Assistant Lecturer specializing in Interior Design, dedicated to the intersection of spatial innovation and human health. She is currently a PhD candidate, with specialized research focusing on interactive design environments and their profound impact on psychological and physical well-being.

Her academic work explores the role of therapeutic design and environments for elderly care, examining how interactive elements can enhance quality of life in specialized healthcare settings. By bridging evidence-based design with modern technology, Neveen provides students with a sophisticated understanding of how to create empathetic, functional, and health-oriented spaces within the contemporary built environment.

Noha Sharrouf is an Assistant Lecturer in the Department of Interior Design, where she specializes in the instruction and supervision of complex design projects. Beyond her teaching role, she is an active member of the Quality Assurance Unit, dedicated to upholding academic excellence and enhancing educational standards within the School of Arts and Design.

Her research and professional work focus on the intersection of user experience (UX) and sensory design within interior environments. By exploring how spatial configuration and sensory stimuli impact human perception, Noha guides students in creating immersive and human-centered spaces that prioritize the psychological and physical comfort of the user.

Reem Ahmed Awad Al-Habashi is an Assistant Lecturer, holding a bachelor’s degree in interior and furniture design. A graduate of Sacré-Cœur, she is highly proficient in French and English, bringing a multilingual and multicultural perspective to her academic and professional work.

Alongside her academic role, Reem is a multidisciplinary creative with a deep passion for drawing, handicrafts, and culinary arts. These diverse interests enrich her design philosophy, allowing her to integrate tactile craftsmanship and creative storytelling into her teaching. By blending traditional artistic techniques with contemporary design principles, she guides students in developing a well-rounded and innovative approach to spatial and furniture design.

Sara Hosam is an Interior Designer, Researcher, and PhD candidate specializing in health and human factors in design. Her work focuses on how the built environment can be optimized to support well-being, with a particular expertise in long-term care settings. Her research has contributed to high-impact projects in Canada, examining the design and operation of care homes to create supportive, evidence-based environments for aging populations.

With academic appointments across both Canada and Egypt, Sara brings an international perspective to her teaching of design theory and studio-based courses. By prioritizing human-centered methodologies, she guides students in developing sophisticated spatial solutions that address the complex physical and psychological needs of diverse users within the contemporary healthcare and residential sectors.

Nadine Amr Abdelfattah Abdelazim is a 3D Animation and Game Design professional with a global academic background, including an MFA in Game Design from the New York Film Academy (2020). She is currently a PhD candidate in Multimedia, specializing in the intersection of cinematic storytelling and interactive environments.

Since 2017, Nadine has been a dedicated educator in 3D Animation and Visual Effects (VFX), bridging the gap between high-level theory and industry practice. Her professional portfolio includes high-profile international contributions, such as the AT&T Shape Conference pitch at Warner Bros and serving as a VFX artist on the Cannes-selected short film Doors of Mercy. By integrating these elite industry experiences into the classroom, she prepares students to master the technical and narrative demands of the international entertainment and gaming sectors.

Nahla Alaa El-Awady is an Assistant Lecturer specializing in UI/UX design, interactive media, and branding. She holds a master’s degree, where her research focused on integrating entertainment theory into digital applications to elevate user experience. Additionally, she earned a specialized E-learning Diploma from the Information Technology Institute (ITI).

With a career that spans both academia and the digital industry, Nahla is dedicated to bridging the gap between conceptual thinking and professional design execution. Her expertise in user-centered design and interactive storytelling ensures that students master the technical and strategic skills required to excel in the rapidly evolving landscape of digital media and visual communication.

Shaima Issa Mohamed is an Assistant Lecturer with a multidisciplinary background in design and business. She holds a master’s in advertising and an MBA in Marketing. Her research explores the role of the receiver as a participant in developing advertising messages, examining how digital environments empower audiences to shape modern communication.

A specialist in branding and visual communication, Shaima’s academic interests include the intersection of AI, consumer behavior, and subliminal persuasion in digital advertising. Beyond her academic role, she is an active design consultant for high-profile projects in Egypt and Saudi Arabia, specializing in social media and brand identity. By bridging marketing strategy with creative innovation, she provides students with a comprehensive understanding of how knowledge and awareness drive the evolution of global creative industries.

Aya Mahmoud Abdeljawad Hassan is a Teaching Assistant in the Interior Design Program, where her academic work focuses on the transformative power of digital technologies in interior and furniture design. She is particularly interested in interactive design and the evolution of modern spatial environments.

Her research explores the integration of emerging technologies within design education, with a specialized focus on immersive learning environments. By examining how digital tools can enhance the educational experience, she aims to bridge the gap between traditional design principles and the future of interactive, technology-driven spaces.

Hana Ahmed Assem El-Etr is an Interior Designer and Teaching Assistant with extensive professional experience in the field. Her academic research focuses on the intersection of sustainability, emotional durability, and the integration of cultural values within contemporary interior design.

Her work deeply examines the relationship between spatial environments and user perception, aiming to create spaces that positively influence human behavior and emotional well-being. By bridging professional practice with specialized research, she explores how interior environments can transcend aesthetics to provide meaningful and lasting spatial experiences.

Laila Hisham is a Teaching Assistant in Interior Architecture and an emerging designer dedicated to exploring the boundaries of spatial design. Her academic approach is driven by active research, specialized workshops, and participation in design competitions, reflecting a commitment to continuous learning and experimental exploration within the field.

As a recent graduate, Laila brings a fresh, approachable perspective to the studio, bridging the gap between student life and professional practice. She focuses on supporting students’ creative and technical development by integrating modern digital tools and staying engaged with the most current design discourse. Her role is central to fostering a dynamic learning environment that aligns with the evolving trends of the contemporary interior architecture landscape.

Mai Mohamed is a Teaching Assistant in the Interior Design Progam, dedicated to fostering interdisciplinary integration to enrich both academic inquiry and professional practice. Her approach emphasizes the synergy between diverse design disciplines to create holistic and innovative spatial solutions.

In parallel with her academic role, she maintains an active career as a freelance interior designer, directly bridging practical field experience with classroom instruction. By providing students with applied knowledge grounded in contemporary practice, she ensures they develop a realistic and sophisticated understanding of the current design market and its professional expectations.

Maryam Ahmed El Banna is a Teaching Assistant specializing in custom furniture design, interior concepts, and 3D visualization. Her work is driven by a profound commitment to integrating cultural heritage into contemporary design, ensuring that modern spaces remain rooted in meaningful traditions.

Her research and practice explore diverse stylistic influences, skillfully translating traditional narratives into functional, modern environments. By merging advanced digital visualization with historical storytelling, she guides students in developing a unique design language that balances aesthetic innovation with cultural depth and practical application.

Meyar Al-Tayel is a Teaching Assistant and practicing Interior Designer specializing in commercial interiors and furniture design. Operating at the intersection of academia and the professional market, her work explores conceptual storytelling as a primary driver for spatial and product innovation—seamlessly connecting narrative, material, and human experience.

This dual perspective defines her teaching philosophy, as she encourages students to view design as both a sophisticated creative language and a lived professional practice. By bridging the gap between abstract concepts and commercial feasibility, she empowers students to master the technical and narrative complexities of the contemporary design industry.

Moral El-Emary is an Interior and Furniture Designer with a strong research-driven academic background and a master’s degree in the field. Her work centers on the exploration of emerging technologies and innovative design methodologies, focusing on the creation of thoughtful, creative, and highly functional spatial solutions.

In addition to her academic role, Moral is active within the professional interior design industry, where she specializes in translating theoretical research into practical applications. By bridging the gap between academic inquiry and field experience, she provides students with a contemporary perspective on how technological advancement shapes the future of professional design practice.

Nourhan Kamel is a driven Interior Designer and Teaching Assistant with experience across both academic and professional practice. She is deeply passionate about bridging design theory with practical application, believing in the power of intentional design to transform and shape everyday environments.

Dedicated to continuous academic growth, Nourhan remains actively engaged in the interior design field through various professional projects. This dual engagement allows her to bring a fresh, practice-oriented perspective to the classroom, helping students understand how conceptual design translates into the functional realities of the contemporary built environment.

Shereen Ashraf is a Furniture Designer and Teaching Assistant dedicated to creating meaningful spatial experiences through a precise balance of research, strategy, and execution. She approaches design as both a discipline and a social responsibility, focusing on how shaped environments profoundly influence the way people live, work, and interact.

Her academic and professional work is grounded in critical thinking and collaborative methodology, ensuring that design solutions are as functional as they are innovative. Committed to continuous growth within an ever-evolving field, Shereen guides students in mastering the technical and conceptual tools necessary to navigate the contemporary global design landscape.

Zeina Tamer Mohamed is a Teaching Assistant in Interior Design, where she integrates her professional creative practice with a deep passion for design education. She views the studio environment as a dynamic, collaborative space, dedicated to fostering a two-way exchange of innovation between mentor and student.

Zeina is committed to supporting students as they master technical and conceptual skills, helping them cultivate a unique, independent design voice. By staying engaged with fresh perspectives and evolving industry trends, she ensures a learning experience that is both intellectually stimulating and grounded in the practical realities of the contemporary interior design landscape.

Bahira El Qurany is a Teaching Assistant in the Fashion Design program, dedicated to bridging the gap between academic theory and high-level professional practice. Her work focuses on the intersection of creative culture, product design, and innovative material development.

In addition to her academic role, Bahira is a recognized fashion designer with a strong background in industrial application and creative problem-solving. Her expertise extends into digital advertising and visual branding, allowing her to provide students with a holistic view of the fashion ecosystem. By integrating her specialized research in future design materials with local market insights, she prepares students to navigate the evolving role of the designer in a global creative economy.

Research Interests: Creative Culture Practices, Product Design, Future Material Development, and Digital Advertising Strategies.

Rougina Walid Said Mohamed is a Teaching Assistant with extensive professional expertise in the fashion and garment industry. Her career focuses on the technical precision of fashion production, with specialized skills in pattern making, grading, marker planning, and sample development. By overseeing the full lifecycle of garment creation—from initial concept to final quality control—she ensures that designs are executed to the highest industrial standards.

A specialist in production management and product development, Rougina has led numerous projects in the casual wear sector, implementing rigorous technical specifications and industry-standard practices. At NGU, she bridges the gap between creative design and technical feasibility, equipping students with the practical and strategic competencies required to excel in the global fashion manufacturing landscape.

Salma Rezk is a Teaching Assistant and the visionary founder of her own couture and jewelry house. Her work sits at the cutting edge of the industry, where she merges traditional craftsmanship with advanced fashion technologies and AI-driven design. Driven by a commitment to innovation and sustainability, she explores the use of eco-friendly materials to redefine the future of luxury.

Beyond her academic role, Salma is an active stylist, fashion designer, and AI designer, crafting refined, story-driven collections that bridge heritage inspiration with a modern, forward-thinking aesthetic. By integrating artificial intelligence into the creative process, she provides students with a unique perspective on the evolving role of technology in contemporary fashion and jewelry design.

Salma Naguib is a Fashion Designer and Teaching Assistant who seamlessly blends academic instruction with robust entrepreneurial experience. Since 2017, she has served as the founder and lead of a private fashion brand operating in the local market, providing her with a comprehensive understanding of the full garment lifecycle and the commercial landscape.

Through her hands-on leadership in the industry, Salma has developed deep expertise in product development, brand positioning, production management, and customer engagement. At NGU, she brings these real-world insights into the classroom, empowering students to navigate the complexities of fashion entrepreneurship and bridging the gap between creative vision and market-ready execution.

Shahira Khaled El Rashidi is a Teaching Assistant and an accomplished fashion and jewelry producer with extensive market expertise. Through her private label, she specializes in the high-end design and production of bridal wear, evening gowns, and artisanal handmade accessories.

Her robust industry background directly informs her academic approach, particularly in her mastery of digital illustration using Procreate and Adobe Illustrator. By bridging the gap between professional market demands and creative education, Shahira equips students with the technical and aesthetic competencies required to translate conceptual sketches into market-ready luxury products.

Dina Soaida is a Teaching Assistant in the Graphic Design and Advertising program, holding a specialized degree in Digital Advertising Design. Her academic focus centers on the dynamic landscape of digital media and visual communication, with technical expertise spanning motion design, animation, branding, and 3D design.

Dina is dedicated to developing user-centered design solutions that bridge the gap between conceptual ideas and engaging digital experiences. By integrating social media design and modern storytelling techniques, she equips students with the creative and strategic tools necessary to craft impactful visual narratives in an increasingly digital-first global market.

Eman Ashraf is a Teaching Assistant specializing in Digital Advertising Design, bringing a blend of academic rigor and creative innovation to the School of Arts and Design. She is currently a Pre-Master’s candidate, focusing her research on the evolving dynamics of visual communication and advertising.

Her work centers on developing impactful and meaningful brand experiences that resonate in a digital-first world. By bridging contemporary design theory with practical application, Eman is dedicated to helping students master the technical and conceptual tools necessary to excel in the global advertising landscape.

Radwa Tarek is a specialist in branding and visual identity design, holding a degree from the prestigious Advertising Department at the Faculty of Applied Arts, Helwan University. Her work focuses on the intersection of creative storytelling and strategic brand development, aimed at crafting meaningful and resonant brand experiences.

Driven by a passion for visual narrative, Radwa integrates her expertise in identity design into the academic environment, helping students explore how conceptual thinking translates into powerful, real-world brand assets. She is dedicated to fostering a creative space where students can master the art of visual communication within the contemporary global market.

Rana Osama is a Teaching Assistant dedicated to fostering the academic and creative growth of aspiring designers. She works closely with students to cultivate critical thinking and strengthen their technical design skills, guiding them through the complex process of translating abstract ideas into clear, impactful visual communication.

With a strong focus on collaboration and structured learning, Rana emphasizes the importance of practical application within the studio environment. She is committed to providing high-level mentorship that empowers students to bridge the gap between classroom theory and the professional standards of the global graphic design industry.

Yara Hazem Ahmed Hassan is a Teaching Assistant in the Photography and Cinematography program, holding a Bachelor’s degree in Photography, Cinema, and Television. Her work is driven by a deep exploration of visual storytelling and the technical mastery of the cinematic image.

Bringing a wealth of professional experience across diverse fields of photography and cinematography, Yara bridges the gap between academic theory and practical production. Her academic interests focus on the evolution of photographic practices and the creative processes behind high-level image-making. By integrating her field experience into the classroom, she empowers students to develop a sophisticated and professional visual language in a rapidly changing media landscape.