Academics

Dr. Khaled Abdelaziz Hegazy is a Professor of Accounting, and the Dean of the School of Business & Finance at Newgiza University. Dr. K. Hegazy graduated from the faculty of Commerce, Cairo University with a Bachelor of Commerce in Accounting, he holds a Master of Science and Ph.D. in Accounting & Finance from the London School of Economics & Political Sciences, University of London.

Dr. Hegazy has been awarded the Fulbright’s Commission Senior Scholar Scholarship and is a visiting Professor at Kellogg Graduate School of Management at Northwestern University (Evanston, Illinois USA), and the School of Business & Economics at the UAE University (Al Ain – UAE).

He is a member of distinguished academic and professional associations including, the Institute of Management Accountants – USA, The Canadian Academic Accounting Association, the Egyptian Society for Accountants & Auditors – Egypt, Arab Management Institute – Egypt, the Cost & Managerial Accounting Association – Egypt, and Egypt Economic Forum, Egypt.

Dr. Hegazy served as a member of the following professional organizations; The Implementation Group of the International Financial Reporting Standards on SMEs Committee, International Financial Reporting Standards Foundation, IFRS, London; The Central bank of Egypt, The Committee responsible for developing a set of accounting standards related to the preparation and presentation of the financial statements for banks and recognition and valuation basis; The Syndicate of Commerce Profession, the Curriculum Committee for the development of the Accounting Profession in Egypt; The Information and Disclosure Committee; The Egyptian Capital Market Association – Egypt; The International Accounting Standards Committee, IASC, London, U.K. the Preparatory Committee for the Accounting Standards on Emerging Markets, and The Egyptian Society for Accountants & Auditors, Cairo, Egypt.

Professor Hegazy’s academic research works include publications and conference presentations and postgraduate thesis supervision on risks in financial institutions; Islamic Finance; Activity Based Costing; the balanced scorecard; The design of cost accounting systems; Accounting information systems; Strategic finance; Audit committees and corporate governance; Accounting reforms in less developed countries; the measurement and reporting of intellectual capital, and the knowledge economy.

Professor Hegazy has extensive experience in financial and management advisory, finance & banking, and auditing & corporate governance, and is a registered Consultant with the World Bank in Egypt since July 2009, and a registered Certified Public Accountant in Egypt.

Dr. Hegazy currently serves as a non-executive board member and chair of the audit committees of Misr Life Insurance, and the Administrative Capital for Urban Development “ACUD”, and previously in Barclays Bank Egypt, Incolease, and the Egyptian Resort Company “ERC”.

Professor Hegazy is also a founding partner of Crowe Hegazy, a member firm of Crowe International, registered with the Public Company Accounting Oversight Board – PCAOB – USA.

Dr. El-Sady received his Ph.D. in Financial Economics and Master of Arts in Economics from the University of New Orleans, Louisiana, USA, MBA from Emporia State University, Kansas, USA, and Bachelor of Business Administration from Cairo University, Egypt. Now, he is a Professor of finance and investment in the College of Commerce at Cairo University and visiting professor of finance at New Giza University, Egypt. Dr. El-Sady gained wide experience from teaching in governmental and private universities as well as local, regional, and international universities. He taught, as visiting professor of finance, at the American University in Cairo (AUC), the British University in Cairo (BUC), Nile University, Kuwait University, Gulf University for Science & Technology (GUST), Kuwait Maastricht School of Business (KMSB), Egyptian Banking Institute, Kuwait Institute of Banking Studies, the central banks of Uzbekistan and Ukraine. Also, He was the founder of the CFA’s preparation programs at Kuwait University and GUST.

Dr. El-Sady is a proactive lecturer and researcher with 30+ years of experience in teaching undergrad, graduate, and postgraduate students as well as professional certificates. Dr. El-Sady supervised more than fifty MSc, Ph.D., and DBA theses and dissertations in finance and investment. His research interests in finance revolve around Macro and Micro Finance, Capital Markets, Monetary Policies, Central Bank Operations & Strategies, International Finance, Country Risk, Direct and Indirect Investment, Corporate finance, and Behavioral Finance.

Prof. El-Sady’s publications appeared in peer-reviewed and leading international journals such as; the Journal of Financial Economics, Journal of Accounting and Economics, North American Journal of Economics and Finance, International Journal of Economics and Financial Issues, International Journal of Economic Development, International Journal of Economics, Finance and Management Sciences, Academic Journal of Interdisciplinary Studies, Journal of Financial Risk Management, International Journal of Financial Research, The Journal of Entrepreneurial Finance, and Economic Systems. Dr. El-Sady was honored to serve as a member of the Editorial Advisory Board for the International Business & Economics Research Journal (IBERJ) and the Journal of Applied Business Research (JABR). He also serves as a reviewer of finance in several international and regional journals. Finally, the contributions of Prof. El-Sady to textbooks have been published by international publishers such as Person Education and Springer (USA).

Dr. Hassan El-Sady is a financial economist with teaching, research and consulting experiences in finance, money and capital markets, corporate finance, investments, monetary economics, macroeconomics, and international trade and finance. He provided consulting services to the Government of the Kingdom of Saudi Arabia, the Kuwait Council of Ministries, the Chairman of the Kuwait Stock Exchange, the Board of Directors of Kuwait Saving and Loans Bank, the Government of the Kingdom of Saudi Arabia, USAID, The Organization for Economic Co-operation and Development (OECD), Central Bank of Kuwait, Egyptian Ministry of Youth & Sports, and many corporations, private organizations and universities around the world.

Dr. El-Sady is frequently interviewed as a guest speaker and analyst by regional and local TV Stations such as; BBC, CNBC-Arabia, Sky News, El-Sharq Bloomberg, Alarabiya, Al-Eqtsadia, Kuwaiti TV stations, Egyptian TV stations such as Egyptian Satellite, Nile News, CBC & CBC Extra, On TV, and DMC.

Dr. Sahar Nasr is a Professor of Financial Economics and International Development. Since 1985, she has been teaching at prestigious universities like the American University in Cairo, British University in Egypt, and Al-Yamamah University in Saudi Arabia, while also holding numerous roles in the private sector, public sector, civil society, and international financial institutions.

As a Professor of Economics, Dr. Nasr has contributed to designing academic programs that incorporate the latest national and international developments, as well as innovative teaching approaches. She has taught core courses such as Advanced Macroeconomics, Microeconomics, Economic Development, Money & Banking, Monetary Policies, International Finance, Feasibility Studies, and Public Finance & Policy Analysis.

Dr. Nasr has organized and hosted international and regional forums and conferences, actively participated in university community activities, and provided advice and guidance to graduate students. Her strong academic credentials are founded on solid theoretical and practical grounds, including Bachelor’s, Master’s, and PhD degrees in Economics, with a focus on inclusive development finance.

An accomplished author, Dr. Nasr’s extensive publications on economic development, inclusive finance, and gender equity have equipped her with the analytical skills to put forward sound policy recommendations. As a result, she was granted a Professorship from the High Supreme Council of Universities.

In October 2021, Dr. Nasr joined the New Giza University, School of Business and Finance, as a Professor of Financial Economics and International Development.

Professor Dr. Laila M. ElFangary is a professor of Information Systems with a focus on Data Mining, Machine Learning, Generative Artificial Intelligence applications, Sustainability, and Governance. Dr. ElFangary’s academic journey began at the American University in Cairo, where she graduated with Honors in Economics and later earned a master’s degree in business administration from the American University in Cairo. She furthered her education at Helwan University, where she obtained a PhD in Business Administration with a specialization in Management Information Systems.

Dr. Elfangary is a certified corporate director from the Egyptian Institute of Directors EIoD in Collaboration with the International Finance Corporation IFC and accredited from the Financial Regulatory Authority FRA. Dr. Elfangary combines corporate governance and sustainability expertise with advanced knowledge in Artificial Intelligence, encompassing Digital Art Creation, Natural Language Processing, and Prompt Engineering. Dr. ElFangary is a peer reviewer in several journals including springer Q1 Journal “Education and Information Technologies”, she has over 50 research papers published in esteemed journals and conferences.

As a university professor, Dr. ElFangary has dedicated nearly three decades to teaching Information Systems, Corporate Governance and Artificial Intelligence at both undergraduate and graduate levels. Her teaching journey spans the Faculty of Computers and Artificial Intelligence at Helwan University, the School of Management at the American University in Cairo and the School of Business and Finance in NewGiza University

In addition to her teaching responsibilities, Dr. ElFangary has served as Acting Dean, Vice Dean of Graduate Studies and Research, Vice Dean of Community Service and Environmental Development, and Head of the Information Systems Department at the Faculty of Computers and Artificial Intelligence, Helwan University. Dr. ElFangary is a Member of the Permanent Scientific Committee for Promotions at the Supreme Council of Universities. She is also a member of the Egyptian Sector Committee for the Computer and Information Systems Institutes.

Dr. Ghada Refaat El Said is a Professor of Management Information Systems at the School of Business and Finance, Newgiza University. She holds a Bachelor’s degree in Communication Engineering from the Faculty of Engineering, Cairo University, and a Master of Science from the School of Computer Science and Information Technology, University of Nottingham, UK. Dr. El Said earned her PhD from the Department of Information Systems and Computing at Brunel University, UK. Before joining the Newgiza University, Dr. El Said was the head of Management Information Systems Department at the Future University in Egypt for 12 years.

Dr. El Said’s research focuses on Information Systems Usability, a field in which she has conducted extensive research and has been widely published in renowned international journals and conferences. She was named among the top 2% of scientists worldwide in 2022 by Stanford University.

Dr. El Said has over 20 years of experience in senior IT management. She has worked with leading institutions, including the Egyptian Cabinet of Information and Decision Support Center, USAID-funded projects, and various private sector organizations.

Dr. Marwa Elgebali is an accomplished Associate Professor of Marketing with over 15 years of experience in academia. She has dedicated her career to advancing the field of marketing through her research, teaching, and service contributions. Dr. Elgebali pursued her passion for marketing starting in 2003, gaining valuable experience from prestigious academic institutions around the world. She earned her Ph.D. from Huddersfield University in the UK, where she developed a strong foundation in marketing theory and research methods. Following her doctoral studies, she held positions at the British University in Egypt before joining Newgiza University, where she currently serves as an Associate Professor. Dr. Elgebali’s research interests span several key areas of marketing, including business-to-business marketing, branding, entrepreneurial marketing, and marketing for small and medium-sized enterprises (SMEs). She is particularly skilled in case study research and teaching, using real-world examples to bridge the gap between theory and practice. Her work has been published in leading academic journals and presented at numerous conferences, establishing her as a respected expert in the field. In addition to her research accomplishments, Dr. Elgebali is an exceptional educator, known for her ability to engage and inspire students. She has developed and taught a wide range of marketing courses at both the undergraduate and graduate levels, consistently receiving excellent student evaluations. Her teaching approach focuses on fostering critical thinking, problem-solving skills, and a deep understanding of marketing principles. Beyond her roles as a researcher and educator, Dr. Elgebali is also an active contributor to the broader marketing community. She serves on the editorial boards of several prestigious academic journals and has been involved in professional organizations, providing valuable insights and leadership. With her impressive track record of achievements, Dr. Marwa Elgebali is a true asset to the field of marketing. Her dedication to excellence in research, teaching, and service has earned her the respect of her peers and the admiration of her students.

Dr. Dina is an accomplished marketing professional and academic researcher specializing in digital marketing and consumer behavior. She obtained her Ph.D. from the German University in Cairo, where she conducted groundbreaking research on the addiction to social networking sites among millennials, delving into the socio-psychological aspects of this phenomenon. In addition to her Ph.D., Dr. Dina earned an M.Sc. from the German University in Cairo, focusing on the impact of consumer profiles and attitudes towards push notifications on future shopping intentions. Dr. Dina’s academic journey began with a B.Sc. in Management from the German University in Cairo, where she pursued triple majors in Marketing, Human Resource Management, and Innovation and Technology, graduating with honors. Dr. Dina has worked in academia for several years, and has been working at NewGiza University since 2017, currently holding the position of Marketing Assistant Professor. In this role, Dr. Dina teaches undergraduate courses and dedicates herself to mentoring and supervising students’ projects and dissertations. She guides her students to develop their skills and excel in their academic pursuits. Dr. Dina has published numerous papers in reputable academic journals and participated in several international conferences and workshops. Her research focuses on topics such as the adoption of digital marketing, SEOs, social media, consumer behavior, and the impact of AI on customer loyalty. Dr. Dina’s publications reflect her expertise and commitment to advancing knowledge in the marketing field. Furthermore, Dr. Dina has served as a judge for the QS Reimagine Education Awards, where she evaluated and ranked innovative educational projects and initiatives worldwide. She has also contributed to the scholarly community as an editorial board member for the journal Digital Technologies Research and Applications, reviewing and editing manuscripts while actively promoting the journal’s scope and vision. Demonstrating her versatility, Dr. Dina has also contributed her expertise to international organizations. She held a position at UNESCO’s GBS department in Paris. In this role, Dr. Dina played an active part in organizing and coordinating several high-profile conferences and events hosted by the department. With her extensive academic background, research contributions, and experience in teaching and mentoring, Dr. Dina is a highly regarded expert in the marketing field. Throughout her career, she has developed a diverse skillset, which she applies to deliver high-quality education and share her knowledge with students and the broader research community.

Published paper:

Kaoud, H., ElShihy, D., & Yousry, M. (2021, March). Online learning in Egyptian Universities Post COVID-19 Pandemic: A Student’s Perspective. Third International Conference on Research in Education, Berlin, Germany.

PhD Dissertation title:

El-Shihy, D. (2019). Social networking sites addiction among millennials: A socio-psychological approach. [PhD Dissertation], German University in Cairo (GUC).

Academic Collaboration Project Unit Director

Dr Noha is an Assistant Professor of Management and Entrepreneurship in the School of Business & Finance at NGU, where she also serves as the Academic Collaboration Project Director. She holds a PhD in Public Administration from the School of Economics & Political Sciences at Cairo University, where her doctoral thesis explored the role of university business incubators in activating entrepreneurship.

Prior to her current role, Dr Noha completed a Master of Public Administration with a concentration in the management of non-profit and developed organizations at the American University in Cairo (AUC). Her master’s thesis examined military spending and natural resources using global data. Noha also holds a Bachelor of Business Administration (Highest Honors) with a major in management from Misr University for Science and Technology, graduating in 2011.

Since 2011, Dr Noha has held various teaching positions, including serving as an Assistant Lecturer for the School of Business at both Nile University and the American University in Cairo prior to joining NGU as a full-time faculty member in 2017. Her research interests focus on public policies, business incubators, Marketing, AI, and Entrepreneurship.

In addition to her academic work, Dr Noha currently serves as a non-executive Board Member at Beltone SME Venture Capital Company. She has also been an active reviewer for the African Journal of Marketing Management since 2020 and has served as a Jury Member at the AUC Entrepreneurship Center’s Entrepreneurship & Innovation programs since 2020. With her extensive experience in both academia and industry, Dr. Noha Hassan is a valuable asset to the School of Business & Finance at Newgiza University, contributing to the institution’s efforts to foster innovation, entrepreneurship, and collaborative research.

Ph.D. Dissertation title:

Hassan, N. (2020). The role of university business incubators in accelerating entrepreneurship in the international context with a focus on the Egyptian universities. [Ph.D. Dissertation], Cairo University.

Dr Rania Ahmed El Garem is a highly accomplished professional with a distinguished educational background and diverse expertise. In 1999, she graduated with high honors from the Faculty of Commerce English Section Cairo University, she showcased exceptional academic performance. Pursuing her passion for business. In 2012, she later completed an MBA in Business, achieving excellence in her studies. Further demonstrating her commitment to academic excellence, in 2017, Dr. El Garem obtained a Doctorate in Business Administration (DBA) with a focus on Marketing, earning the highest distinction of excellence. With a solid foundation in business and management, Dr. El Garem amassed 15 years of invaluable experience as the General Manager of a small private hospital. In this role, she successfully oversaw the hospital’s operations, including general management, marketing, human resource management, and hospitality activities. Driven by her passion for education and research, Dr. El Garem transitioned to the academic field. In 2018, she joined New Giza University (NGU) as an Assistant Professor of Management and Human Resources at the esteemed School of Business and Finance (SOBF). In 2022, in addition to her teaching responsibilities, she took on the pivotal position of Head of the Alumni Unit and Career Center at the SOBF. In this capacity, she has been instrumental in fostering strong alumni relationships, organizing impactful events, and providing invaluable career guidance to students. As the organizer of NGU Connect 2023 and 2024, the first employer fair at New Giza University, Dr. El Garem showcased her ability to bridge academia and industry. By facilitating connections between employers and students, she created numerous networking, internship, and employment opportunities. Dr. El Garem’s remarkable academic background, combined with her extensive 15-year experience in management and marketing at a private hospital, positions her as a highly respected professional in the field. Her dedication to student and alumni success continues to greatly impact business and academia.

Dr Iman Youssef is an Assistant Professor of Finance (full-time) at the School of Business & Finance, Newgiza University (NGU). She is a former business practitioner with combined academic & practical business experience. She has a total of 17 years of hands-on banking experience. The bulk of her banking experience was acquired in Commercial International Bank (CIB) accumulating a total of 13 years in corporate banking & wealth management. Following CIB, she occupied the post of Corporate Banking Assistant Vice President in Mashreq bank & finally a Corporate Banking Business Development position in the National Bank of Kuwait (NBK). Prior to joining NGU, she has successfully combined banking experience with academic teaching, whereby she taught part-time at different Academic Institutions including The American University in Cairo (AUC), Arab Academy For Science Technology & Maritime Transport (AASTMT) and Misr International University (MIU). Her teaching experience covers the areas of financial management, banking management & investment. Dr Youssef received her Ph.D. degree in Finance from Ain Shams University in December 2018 with a thesis titled “A model to examine the influence of risks on capital structure”. She received an equivalency of MBA in Finance from Ain Shams University after acquiring her Master’s Degree (MBA) from The American University in Cairo (AUC). She also holds a Bachelor of Arts in Business Administration from AUC, with Highest Honors degree.

Head of the Control Assessment Unit (CAU) for the School of Business and Finance.

Dr. Lamia Marmouche is a highly experienced and qualified educator with a distinguished career in international business, sustainable management, and business education. She currently serves as the Head of the International Business Department and Assistant Professor at the School of Business and Finance (SOBF) at NewGiza University (NGU). Dr. Marmouche holds a PhD in Sustainable Management in Service Organizations from the American University of London and a PhD in Environmental Management from Ain Shams University. Her dissertation focused on developing a framework for using environmental management systems to enhance the competitiveness of service organizations in Egypt. Throughout her academic career, Dr. Marmouche has demonstrated a strong commitment to excellence in teaching and research. She possesses a diverse teaching portfolio, having instructed courses on a wide range of subjects. Dr. Marmouche is passionate about fostering a dynamic and student-centered learning environment. She actively seeks opportunities to incorporate innovative teaching methodologies and integrate real-world industry practices into her courses, especially AI practices applied in different courses. In addition to her teaching responsibilities, Dr. Marmouche also plays a key leadership role at NGU. She currently serves as the Head of the Control Assessment Unit (CAU) for the School of Business and Finance. Dr. Marmouche’s research interests lie in the areas of international business, sustainable management, human resource management, and business communication. She is a published author and has presented her research findings at various international conferences and seminars.

Dr Lamia El Ayouby is an Assistant Professor of Entrepreneurship at the School of Business & Finance at New Giza University (NGU). A passionate entrepreneurship educator, researcher and mentor, Dr Lamia has a diverse experience of over 15 years working in the MENA region and UK, in both the academic and professional fields.  She holds a Phd degree in Entrepreneurship from the University of Liverpool (UK), where she later served as an honorary visiting researcher. Her research interests revolve around entrepreneurial thinking, entrepreneurship education, social entrepreneurship, responsible businesses, and sustainable development. Modules taught at NGU: Entrepreneurship as Practice, Social Entrepreneurship, key Issues in Entrepreneurship and Innovation, Entrepreneurial Family Firms, and Corporate Social Responsibility & Ethics.

Dr. Yousra Allam is a full-time Assistant Professor of Marketing and Management at the School of Business and Finance, NewGiza University (NGU). Dr. Allam graduated with a PhD in Political Communication Management Systems from Cairo University – Egypt in 2020. She holds a Master’s degree from the School of Global Affairs and Public Policy at The American University of Cairo (AUC) and her bachelor’s degree in integrated marketing communications from AUC as well. Dr. Allam was appointed as the advisor of the Minister of Education and Technical Education for marketing and political communication from 2017 till 2022. She developed huge campaigns for the new education system in Egypt and has initiated other remarkable social marketing campaigns, such as “I am-Against-Bullying”, “Positive Parenting: Calm-not-Harm”, “Differently abled” for special needs students, and “Dawiee” for girls’ empowerment. When she first graduated, Dr. Allam worked in a multi-national advertising agency, where she used to handle various products, including Nestle Waters (Nestle Pure Life and Baraka), Nestle Food (Maggi and Cerelac), L’Oreal Paris, Novartis, and Luminarc. Later, she shifted to the marketing side in the banking sector then moved to financial inclusion and women empowerment. In addition, Dr. Allam has been appointed as the Advisor for Political Communication and International Relations for the Minister of Water Resources and Irrigation since 2022 along with her academic career. In addition, Dr. Allam has participated in various global conferences with the World Bank and UNESCO Headquarters and other international priority conferences related to sustainability and climate change.

Dr Rola Kabbani is an Assistant Professor of Finance (full-time) at the School of Business & Finance, New Giza University (NGU). She has a total of 18 years in the academic field specializing in Portfolio Management, Derivatives, Risk Management, and Investments. Dr Rola Kabbani is also a financial and strategic consultant. She has operated across diverse industries, including healthcare, essential oil, food and beverage, edtech, fintech, automotive, and insurance. She specializes in strategic assessment, restructuring business plans, feasibility studies, and valuation. She has worked as the Regional Advisor in a private asset management company operating mainly in the European Markets. Dr Rola’s experience lies in performing hedging, financial modeling, financial analysis, and risk-tolerance assessments to advise high-net-worth clients on investment strategies. In addition to her academic work, Dr Rola currently serves as a non-executive Board Member at Beltone Venture Capital Company. Dr. Rola is a Member of Tiye angel investors, a Women led angel investor community that promotes female led startups. Rola graduated from the Faculty of Economics and Political Science at Cairo University. She continued her postgraduate studies at the German University in Cairo, where she earned both her MBA degree and her PhD specialized in Financial Economics. Her research interests include venture capital, SMEs, FinTech, and the banking sector.

Dr Mai Allam is an assistant professor at Business and Finance school at NewGiza University in Egypt. She is a Business Administration graduate (BA-2007) and a graduate of integrated Marketing Communication (MA-2012) from the American University in Cairo. She received her PhD in Integrated Marketing Communication from Cairo university in 2020. Dr Mai was appointed as a member of the Egyptian president Abd ElFattah ElSisi media office. She joined the President Media office for four years as a marketing researcher and analyst. She managed the organization of the Presidential event “World Youth Forum” from 2015 till 2019. Dr Mai has co-structured the Presidential Leadership Program with its curriculum content, applicants, screening and instructors hiring. Dr Allam has profound experience in the banking sector as she worked as a corporate analyst at Bank Audi in 2007. Her research interests include digital marketing, consumer behavior, advertisements, AI and digital media.

Dr Yasmin is an Assistant Professor of Management at the School of Business and Finance at Newgiza University, and her extensive experience is in the fields of public administration, business administration, and management. She holds a Ph.D. in Public Administration from Cairo University, a Master of Public Administration from the American University in Cairo, and a BA from the American University in Cairo.  Prior to joining Newgiza University in 2021, Dr Yasmin worked as a full-time and part-time lecturer at various universities, including Misr University for Science and Technology, Future University, and the American University in Cairo. Her teaching expertise spans a range of subjects, including organizational behavior, business communication skills, principles of management, public and local administration, small business administration, strategic management, and public relations. Dr Yasmin currently serves as the Academic Coordinator of the BBM program at SOBF. Also, Dr Yasmin brings with her a wealth of knowledge and expertise in the administration of academic institutions as she worked at AUC for 15 years. As part of her community service, Dr Yasmin served as a member of the Trustees Council of 6^th of October City and led the Women’s Committee from March 2020 to December 2021.

Dr Mohamed joined Newgiza University as an Assistant Professor of Management in 2022. Prior to this, he also taught at The National Egyptian E-Learning University and October University for Modern Sciences and Arts. Throughout his teaching career, he taught a wide range of courses spanning the fields of human resource management, marketing, and business research methods. In addition, he has extensive experience as a freelance business consultant and market researcher. Dr. Khalifa obtained a Master of Business Administration from École Supérieure Libre des Sciences Commerciales Appliquées, a Master of Science in Human Resource Management and Industrial Relations from The University of Manchester, a Doctor of Business Administration (with a research focus on organizational behavior) from Maastricht School of Management, and a Doctorate of Business Administration in Financial Management from The Arab Academy for Management, Banking and Financial Sciences. Additionally, he is currently pursuing a Doctor of Philosophy in Business Administration at Cairo University. Dr. Khalifa has published in, and reviewed for, multiple indexed journals. His research interests primarily include the impact of organizational justice and disruptive technologies on employee behavior, and the macroeconomic implications of financial inclusion.

Dr. ElGohary joined Newgiza University in September 2017 as an associate professor of Economics & International Business. Prior to his appointment at NGU, Dr. ElGohary was an associate professor at Nile University in charge of the Undergraduate Business program and teaching Macroeconomics & Microeconomics for the Undergraduate as well as the MBA programs.

Dr. ElGohary has had an extensive private sector experience in Kuwait, Saudi Arabia & Bahrain during the past 25 years in the fields of Petroleum investments and Treasury-related banking activities. Dr. ElGohary has earned his MBA in Finance in 1986 & his Ph.D. in International Economics from the University of Denver, Colorado in 1991.

Dr. Dina El-Kayaly’s background spans the fields of market research, performance management, strategic marketing consultancy and research in Egypt and MENA region. Her specific interest is in advancing an evidence-based approach in the development of marketing consultancies that address. Drawing on a broad range of experience including a number of ministries, state-owned authorities and multinational corporations, and management consulting firms. A graduate of Kuwait university with a degree in applied statistics, a master’s in statistics from Cairo University, a Master of Business Administration, and a doctor’s degree from Maastricht School of Management. Dr. El-Kayaly academic research included publications and conference presentations on Big Data and the decision-making process, CSR supporting SMEs, competency assessment, entrepreneurship, customer loyalty and satisfaction, knowledge management, Six Sigma and improvement, strategic management, international business.  She published more than 15 articles in reputable academic journals, participated in many conferences presented and was invited as a public speaker on many occasions. She also developed and conducted many training programs in various fields related to management, marketing and statistical analysis. She is currently an Adjunct Faculty of Maastricht School of Management, Netherland and Adjunct Faculty of New Giza University, School of Business and Finance, Egypt. She participated by writing a chapter in the book titled “Hydrocephalus: What do we know? And What do we still not know?” Edited by Prof. Dr. Ahmed Ammar. She actively participated in writing a chapter titled “Evidence-Based Medicine- Hydrocephalus: Guideline for systemic reviews, meta-analysis, and Evidence-Based Medicine”. This book was published in 2018 by Springer.

Published paper:

El-Kayaly, D, Hazem, N., & Fahim, I. (2020, December). Online teaching at Egyptian private universities during COVID-19: Lessons learned. The University of Bahrain. 

Dr. Dalia is a Visiting Assistant Professor at the School of Business & Finance, Newgiza University (NGU) with a collective experience of 30 years in Sales Operations, Lean Six Sigma, Human Resources, Facilitation, and Business Consultation. Dr Dalia was employed by Xerox Egypt for 22 years, where she was a Certified Lean Six Sigma Black Belt from Xerox Corporation. Her last position at Xerox was “People Development Manager”. Following her tenure at Xerox, Dr Dalia works as a Facilitator and Business Consultant with Quest for Human Development and Change Agents, as well as Job Master Human Capital Solutions. Dr. Dalia received her DBA degree in Human Resources from Helwan University in September 2020, with a thesis titled “the Impact of HR Policies on SME’s Performance”. Prior to her academic career, Dr Dalia was the People Development Manager at Xerox Egypt, with a collective experience of 33 years in Sales Operations, Lean Six Sigma, Human Resources, Operations and Assessment Centers. Currently, Dr Dalia is working in the capacity of a Facilitator, Business Consultant, and Assessor with Quest for Human Development and Change Agents. She is also a Visiting Instructor at New Giza University (NGU) and Eslsca Egypt, in addition to working with several Consultancy firms such as Job Master and Pinnacle. Dr Dalia started her career with Xerox as a Sales Executive for Commercial & Key Accounts. In 2005, she shifted her career to join the Lean Six Sigma Function, and in 2009 she joined the HR function. Her last career shift was made in 2020 to the Academic Field. In addition to her Doctorate Degree, Dr Dalia is a certified Lead Six Sigma Black Belt by Xerox Corporation, a Certified Assessor by Riverwaves Co. accredited by the British Psychological Society, and a Certified Neurolinguistics Practitioner by the International Association for NLP Trainers. Dr Dalia has collectively delivered over 900 days of Training and Lectures.

Head of the Quality Assurance Unit

Dr. Hla is an Assistant Professor of Humanities in the School of Business & Finance at NGU, where she also serves as the Head of the Quality Assurance Unit. In her role as the Head of the Quality Assurance Unit, Dr Hla has been instrumental in aligning the School’s curricula with the rigorous standards set by prestigious accrediting bodies, such as NAQAAE and AACSB.
She holds a PhD in Forensic Linguistics from the Faculty of Arts, English Department at Cairo University, where her doctoral thesis explored the intricate dynamics of questioning in real-life and drama-based American trials.
Prior to her current role, Dr Hla completed her master’s degree in Second Language Acquisition (SLA). Her master’s thesis examined the acquisition of phrasal verbs for university students using the Data-Driven Learning Approach (DDL). Hla also holds a Bachelor of Arts Cairo University for, graduating in 2012.
Since 2012, Dr Hla has held various teaching positions, including serving as an Assistant Lecturer for the School of Languages at Modern Sciences and Arts (MSA) University prior to joining NGU as a full-time faculty member in 2019. Her research interests focus on forensic linguistics, corpus linguistics, and applied linguistics.
With her extensive experience in both academia and accreditation, Dr. Hla Salah El-Din is a valuable asset to the School of Business & Finance at Newgiza University, contributing to the institution’s efforts to elevate the academic standards and research profile of NGU

Mrs. Norhan is currently studying towards a DBA at Cairo University. Norhan graduated in Fall 2017 from Nile University with an EMBA, after completing her bachelor’s degree in business administration majoring in Entrepreneurship and Supply Chain Management. Prior to joining NGU, Mrs. Norhan was a teaching assistant at Nile university since 2014.

Mr. Mohamed is currently toward starting his Ph.D. in Finance at Cairo University. He received his MBA in Finance and Investment from Cairo University with a thesis titled “Who leads to success: Venture Capital or Microfinance?” while his B.Sc. in Accounting from Alexandria University. Mr. Mohamed received many international certificates in Accounting, Finance, and IT fields.

With more than 20 years in the field of accounting, finance, and training with the international, multinational and private sectors, Mr. Mohamed earned a lot of experiences which come together with the academic experience to enable him to join NGU as a Full-time Assistant Lecturer for Accounting and Finance.

Before joining NGU, Mr. Mohamed was a Senior Level manager at several multinational organizations, accounting & finance tutor and trainer as well as financial advisor for several multinational corporations and organizations.

Mrs. Rana joined NGU as an assistant lecturer at the School of Business & Finance. She is currently a Ph.D. candidate in the School of Political Science and Economics, Major Public Administration at Cairo University.

Mrs. Rana graduated with a major in Economics & a minor in Business Administration from the American University in Cairo. She earned her master’s degree in economics of international development from the American University in Cairo. She gained her practical experience from the private sector and held several teaching positions as well over the years.

Mrs. Rana’s areas of interest include governance & sustainability, public policy, macroeconomics, fintech as well as digital transformation particularly in Blockchain Business Strategy where she holds a degree from Said Business School, University of Oxford.

Ms. Salma is a Business Information Systems graduate (Helwan University, 2018, Highest Honors) with a passion for fostering knowledge. She has been working since 2019 at MSA University.  Ms. Salma Joined the NGU team in 2021 as a full-time Teaching Assistant, and is currently pursuing a Master’s degree in Business Informatics. She is committed to providing engaging learning experiences and supporting students in their academic journey.

Mrs. Mayar is an Assistant Lecturer of Marketing (full-time) at the School of Business & Finance, Newgiza University (NGU). She is currently a PhD candidate of Marketing at the Faculty of Commerce, Cairo University. She has obtained her MSc from Cairo University in 2020. Her research interests are in branding marketing, social media marketing and artificial intelligence. Prior to joining NGU, she has worked at the Ahram Canadian University (ACU).

Ms. Rania Eldesouky is an Assistant Lecturer in the School of Business and Finance at Newgiza University. She graduated with a major in Accounting and Finance from MSA University, Egypt, and Greenwich University, UK. Ms. Rania holds a Master of Science degree with a focus on Small and Medium Enterprises from Arab Academy for Science, Technology & Maritime Transport. She is currently a PhD candidate at the German University in Egypt, specializing in Innovation and Technology. With a strong academic background and a passion for teaching for seven years.

Ms. Nada is a Business Information Systems graduate (Helwan University, 2017, Highest Honors) with a passion for fostering knowledge. Leveraged prior teaching experience at MSA University and Nile University before joining the NGU team in 2021 as a full-time Teaching Assistant. Currently pursuing a master’s degree in business informatics.  She’s committed to providing engaging learning experiences and supporting students in their academic journey.

Mrs. Menna El Shamy is an Assistant Lecturer in accounting and finance in the School of Business & Finance at NGU. Mrs. Menna pursued an academic Master of Business Administration (MBA) in Finance from the Arab Academy for Science, Technology and Maritime Transport (AASTMT), preparing a thesis with a title of “The Effect of E-banking on Banks Profitability in Egypt”. Mrs. Menna also holds a Bachelor of Management Sciences from MSA University major Accounting, graduating with Highest Honors in 2018. Since 2018, Mrs. Menna served as a full-time Teaching Assistant in MSA University prior to Joining NGU University, contributing significantly to the institution’s academic environment.

Mrs. Shireen Ali is a passionate educator and researcher specializing in Management. She joined Newgiza University’s School of Business & Finance in 2022 as an Assistant Lecturer. Her educational background includes a Master of Management from Cairo University, a Professional Post-Graduate Diploma in Human Resources Management from the American University in Cairo (AUC), and ongoing doctoral studies in Management at Cairo University. Mrs. Shireen graduated with honors from the Faculty of Commerce at Cairo University, ranking among the top 10 students in her undergraduate program. Prior to NGU, Mrs. Shireen worked as a Teaching Assistant at the Faculty of Management Sciences at October university for modern sciences & arts (MSA university).

Ms. Rawan Mamdouh is currently a Teaching Assistant at New Giza University, where she plays a vital role in supporting both faculty and students. A proud graduate of New Giza University, Ms. Rawan earned a bachelor’s degree in marketing in 2023, graduating with the highest honors. Her academic achievement reflects a deep understanding of marketing principles and a commitment to educational success. In addition to her teaching responsibilities, Ms. Rawan is pursuing a Master’s degree in Education with a focus on Marketing at Cairo University. This advanced study complements her role at New Giza University and enhances her ability to create an engaging learning environment for students. Ms. Rawan is also an active member of the Quality Assurance Unit at the university, contributing to the continuous improvement of educational standards and practices. With a passion for strategic planning and critical thinking, Ms. Rawan is dedicated to fostering student success and making a positive impact in the fields of education and marketing.

Mr. Karim Zein is an NGU Graduate, who joined the university as a teaching assistant in School of Business and Finance after obtaining his bachelor degree by being the top of his class for four years and graduated as the valedictorian of the class. Apart from his acamedic role, Mr. Karim is also a member of the Career Center and Alumni Unit, which is responsible for NGU’s career fair which have been held successfully for 2 consecutive years. He is also an active member of the Quality Assurance Unit, which is the main arm for improving the school’s educational standards and practices.

Ms. Sara Hussein is a finance-based teaching assistant at New Giza University’s School of Business and Finance. A proud graduate of New Giza University with honors in Finance in 2023, she distinguished herself by participating in the CFA Institute Research Challenge, where she honed her skills in financial analysis, valuation, and ethical considerations in finance. Currently, Ms. Sara is pursuing her Master of Science in Finance at Cairo University, with her first research proposal focusing on the impact of Environmental, Social, and Governance (ESG) factors on financial performance. Through this research, she has gained deep insights into sustainable finance, corporate responsibility, and the long-term benefits of integrating ESG criteria into financial decision-making. In addition to her academic pursuits, Ms. Sara is an active member of the Quality Assurance Unit at New Giza University, where she is dedicated to maintaining and enhancing educational standards. Her role involves continuous assessment and improvement of academic programs, ensuring that they meet both national and international benchmarks.

Member of the Alumni Unit and Career Center (AUCC)

Ms. Nada graduated with highest honors, from the School of Business and Finance at NewGiza University (NGU) with a Bachelor of Business Management, Marketing major. She joined the School of Business and Finance at NewGiza University (NGU) as a Teaching Assistant in September 2023. Currently, Ms. Nada is pursuing a Master of Science (MSc) in Marketing at Cairo University. In addition to her role as a Teaching Assistant, Ms. Nada actively contributes as a member of the Alumni Unit and Career Center (AUCC). Notably, she played a key role in organizing the highly anticipated NGU Connect 2024 event, aimed at fostering professional relationships and opportunities as well as connecting students, graduates, and alumni with prospective employers and providing job and internship opportunities within the NGU community and beyond.

Ms. Nour Radwan is a Teaching Assistant in the School of Business and Finance at NewGiza University. She is a proud alumnus of NGU, graduating with high honours from the SOBF with a major in Marketing in 2023.  She is currently completing her degree in Masters of Science with a focus on marketing in Cairo University. Her first marketing proposal covers the themes of consumer activism, consumer behaviour, the role of social media and digital marketing on the purchasing behaviour of consumers. Next to her academic responsibilities, Ms. Nour holds a position in the Quality Assurance Unit, along with the Alumni Unit and Career Centre. She is also an active organising member of the highly anticipated NGU Connect event, in which students and alumni get a chance to network with potential employers and gain job opportunities and internships. Ms. Nour’s interest in marketing mainly encompasses digital marketing, consumer behaviour and content marketing.

Mrs. Eid is the School of Business & Finance Program Manager since 2017. She holds a bachelor’s degree of Systems & Biomedical Engineering from Faculty of Engineering, Cairo University. Mrs. Eid has gained her experience in the educational field from Nile University since 2009, where she was the Assistant to the Dean of Business School and then Admission Manager. Part of Mrs. Eid’s duties include facilitating a collaborative School / Faculty and staff members relationship with an emphasis on a shared purpose, which is aligned with the school’s strategy Acting as a Resource for helping faculty, staff members and students overcome Obstacles (including their own areas for development by knowing the root problems that must be solved following up with the students’ registration process at the Supreme Council of Universities. In addition, Mrs. Eid is responsible for handling students’ petitions.

Ms. Menna Farag is an administrative assistant in the School of Business and Finance at New Giza University. She joined the university in July 2023. Ms. Menna holds a Bachelor of Law degree from Cairo University. In her role as administrative assistant, she provides crucial support to faculty, staff, and students within the School of Business and Finance.

Ms. Aya Joined the administration team in April 2024 as an admin assistant in the School of Business and Finance. As she graduated from Nile University majored in Integrated Marketing Communications. Knowing that Ms. Aya’s role is to handle all administrative work that assist the dean and all faculty members.