The School of Business and Finance is delighted to welcome Mr. Edward Halliday, Director of the Entrepreneurship Institute, King’s College London. During his academic visit, Mr. Halliday shared his vast experience with the School of Business and Finance year-three students. The workshops allowed the students to present their startup ideas ranging from a E-bike sharing application and city guide to Cairo to a voice-to-text application for those with hearing impairments.
“The students did some really great work in a short space of time” Mr. Halliday stated. The workshops covered the following areas:
- Choosing a startup idea
- Discovering their customer pain points and create their ‘Facebook persona’
- Ideating solutions
- Defining product specifications
- Designing a brand name, logo and color palette
- Building a landing page with lead capture functionality (i.e. email) using Carrd.co
- Designing front-end app prototype using Prototyping on Paper
- Creating a pitch deck of their value proposition
- Pitching their solutions for feedback
“I was deeply impressed by the university’s facilities, the vision and ambition of the faculty staff and the students’ eagerness to learn. It seems like NGU is set for a bright future, with the aim of opening an innovation centre in the near future. I hope it won’t be my only visit!” Mr. Halliday added.
In addition to his senior role at King’s, Mr. Halliday is a UK Country Manager at Fire Tech, a fast-growing edtech start-up that teaches kids aged 9 to 17 vital tech & coding skills to succeed in the future.
He loves helping people to develop new ideas and challenge themselves through technology and entrepreneurship to reach their potential. He was formerly the Head of Ventures at the Entrepreneurship Institute, King’s College London, where he supported the university’s best early-stage ventures to launch and grow. Over the past three years, he has helped over 60 startups in areas like edtech, digital health, robotics, virtual reality, fashion & agriculture to build their products, go to market and scale on the King’s20 Accelerator programme. His work helped the Entrepreneurship Institute win Outstanding Entrepreneurial University award at the Times Higher Education Awards 2018, Enterprise Educators Higher Education team of the year 2017 and the UnLtd Social Enterprise Educators Innovation award 2017. He was also awarded ‘Highly Commended’ in the Enterprise Educator 2019 Enterprise Catalyst category.
Additionally, he is the co-founder of Future Faculty, an education startup that develops entrepreneurial skills and mindsets in students and budding entrepreneurs.
