COURSE OVERVIEW
To give attendees a detailed idea on the marketing research process in the pharmaceutical industry
OBJECTIVES
- Definition of Marketing Research
- Role of marketing research for the pharma companies
- Marketing research methodologies
- Steps of marketing reach process
LEARNING OUTCOME
By concluding this course, participants will be able to identify when to use marketing research as an exercise to support in decision making.
They can think of the best methodology to conduct marketing research.
COURSE CONTENT (Four – hours weekly sessions for the duration of 3 days)
Unit 1: Definition of Marketing Research
Unit 2: Role of marketing research in decision making in the pharma industry
Unit 3: Qualitative and quantitative research (questionnaire design)
Unit 4: Field work – Data collection
Unit 5: Reporting (story telling)
Unit 6: Conclusion and Recommendations
CERTIFICATE
Certificates will be granted to participants based on full course attendance.
TARGET AUDIENCE
- Last Year Pharmacy Students
- Fresh graduates
- Pharmacists with up to 2-3 years of work experience as medical reps who are looking for pursuing a marketing career path.
REQUIREMENTS
Attendance of the 2 full days of training
Presenting a final report of a research exercise (in groups)
For inquiries and corporate deals, please send us an email on pda@ngu.edu.eg